Sports Through the Camera Lens

This course focuses on visual storytelling applied to sports, providing students with hands-on tools in photography, video, narrative construction, and digital content production. Set in Mexico during 2026, the program immerses participants in the energy of the football season, integrating sporting events, fan culture, and urban life into the creative process. Urban, cultural, and natural landscapes serve as dynamic backdrops, contrasting the intensity of sport with nature and open-air environments to expand audiovisual storytelling possibilities.

Master the art of sports storytelling. Bring the game to life: Master football content for the digital age.

Duration 7 days
July 06–12 (dates may be flexible) * Optional lodging quote available in Puebla

Week 1

Day 1. July 06 | Welcome at UVP

Sports photography as brand experience and identity-building
Lunch at Roof Garden Quetzalcóatl
Workshop: Product Photography

Day 2. July 07

Workshop: Sports Storytelling Creation
Action photography workshop: ISO, aperture, and shutter speed
Cultural walk through Puebla’s Historic Center, Fuertes de Loreto, and Cuauhtémoc Stadium
Tasting of traditional sweets and mezcal

Day 3. July 08 | Technical Visit to Mexico City

On-site workshop: Interview Techniques for Sports Media and Social Platforms
Visit to Azteca Stadium and Olympic University Stadium (UNAM)
Exploration of murals, architecture, and Club Pumas spaces
World Cup Fan Fest at Zócalo CDMX (Mexico match - opponent TBD)

Day 4. July 09

Workshop: History of Football in Mexico - short-form video editing for social media
Workshop on extreme and adventure sports photography
Visit to Cholula, archaeological ruins, and gastronomic experience

Day 5. July 10

Transfer to National Park Izta-Popo
Landscape photography hike at Iztaccíhuatl

Day 6. July 11

Group project presentations: Micro-report from CDMX “History of Football in Mexico capsule” or “City vs. Mountain visual series”
Visit to Africam Safari

Day 7. July 12

Free time in Puebla
Farewell lunch at Roof Garden Quetzalcóatl
Optional transfer to bus terminal CAPU or Paseo Destino or Puebla Airport

Experiences and activities

Get to know Puebla!

Take advantage of your free time to take the best pictures.

April - May

Warm weather
Temperature between 26° y 30° c

July - September

Warm - rainy weather
Temperature between 23° y 26° c

October - November

Cool weather
Temperature between 19° y 23° c

Recommended places to visit in Puebla:

Artist’s Quarter

The Artist’s Quarter is a space in Puebla historical downtown, located in what is known as Plazuela del Torno or del Factor, the artists, work and expose their work to the view of tourists and citizens that visit this corridor.

Street of Candy (St. 6 Oriente)

Another one of the many things that distinguish Puebla is its candy, tasty, beautiful, and with peculiar names: mostachones, marzipan, macaroons, peanut condumios, mechitas de ángel, tortitas de molletes, myrtles, muéganos, gaznates, novias, marinas and, of course, sweet potatoes and borrachitos.

Crafts Market The Parian

An ancient small square of San Roque was built in 1801. It is covered in most parts of the building in brick with Talavera tiles, very much in Puebla style. It is considered to be the first artisan market in the city and since 1961, it occupies the facilities of what was the old market called El Parián.