{"id":2225,"date":"2019-11-01T13:37:06","date_gmt":"2019-11-01T19:37:06","guid":{"rendered":"https:\/\/uvp.mx\/uvpblog\/?p=2225"},"modified":"2023-07-01T11:05:45","modified_gmt":"2023-07-01T17:05:45","slug":"taller-de-analisis-de-contenido","status":"publish","type":"post","link":"https:\/\/uvp.mx\/uvpblog\/taller-de-analisis-de-contenido\/","title":{"rendered":"Taller de An\u00e1lisis de Contenido"},"content":{"rendered":"<h6 style=\"text-align: right;\"><strong>Divisi\u00f3n de Negocios, Hospitalidad y Ciencias Sociales \/ Licenciatura en\u00a0<\/strong><strong>Ciencia Pol\u00edtica y Administraci\u00f3n P\u00fablica<\/strong>\u00a0<strong>\/ Octubre<\/strong>\u00a02019<\/h6>\n<p>&nbsp;<\/p>\n<p>Con el objetivo de dotar a los alumnos de la licenciatura en Ciencia Pol\u00edtica y Administraci\u00f3n P\u00fablica de mayores competencias profesionales, se imparti\u00f3 el taller pr\u00e1ctico sobre An\u00e1lisis de Contenido, evento en el cual se llev\u00f3 a cabo una conjunci\u00f3n de la teor\u00eda con la pr\u00e1ctica.<\/p>\n<p>El taller abord\u00f3 de manera sustancial los enfoques de <em>Agenda Setting<\/em> y <em>Framing<\/em> como marcos te\u00f3ricos, que robustecen la interdisciplinariedad que se busca fomentar en la licenciatura.<\/p>\n<p>Teniendo en cuenta que las disciplinas de comunicaci\u00f3n pol\u00edtica y opini\u00f3n p\u00fablica derivan de ciencia pol\u00edtica, el taller se convirti\u00f3 en un cimiento fundamental de los futuros polit\u00f3logos, al comprender que el an\u00e1lisis de los medios y de noticias no implica solo una lectura cr\u00edtica y sobria, sino que debe estar acompa\u00f1ada de elementos te\u00f3rico \u2013 metodol\u00f3gicos que permitan analizar la relaci\u00f3n tripartita Sociedad &#8211; Gobierno \u2013 Medios de Comunicaci\u00f3n, encajando en los enfoques modernos de <em>Agenda Setting<\/em>, es decir, la vanguardia de dicha construcci\u00f3n te\u00f3rica.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2227\" src=\"https:\/\/uvp.mx\/uvpblog\/wp-content\/uploads\/2019\/11\/Taller-de-An\u00e1lisis-de-Contenido-1024x576.jpg\" alt=\"Taller de An\u00e1lisis de Contenido Ciencia Pol\u00edtica y Administraci\u00f3n P\u00fablica\" width=\"800\" height=\"450\" srcset=\"https:\/\/uvp.mx\/uvpblog\/wp-content\/uploads\/2019\/11\/Taller-de-An\u00e1lisis-de-Contenido-1024x576.jpg 1024w, https:\/\/uvp.mx\/uvpblog\/wp-content\/uploads\/2019\/11\/Taller-de-An\u00e1lisis-de-Contenido-300x169.jpg 300w, https:\/\/uvp.mx\/uvpblog\/wp-content\/uploads\/2019\/11\/Taller-de-An\u00e1lisis-de-Contenido-768x432.jpg 768w, https:\/\/uvp.mx\/uvpblog\/wp-content\/uploads\/2019\/11\/Taller-de-An\u00e1lisis-de-Contenido.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>En un primer momento se revisaron los principales postulados te\u00f3ricos de los enfoques mencionados con antelaci\u00f3n y a continuaci\u00f3n se realiz\u00f3 un ejercicio de an\u00e1lisis de notas period\u00edsticas, utilizando un libro de c\u00f3digos y formatos de codificaci\u00f3n que dieron cuenta del emplazamiento e importancia de la nota, se pusieron de manifiesto los actores principales de las notas, as\u00ed como las atribuciones de responsabilidades (en sentido positivo y negativo) que evidenciaba la narrativa respecto del quehacer de actores gubernamentales. Tambi\u00e9n se analizaron las fotos presentes en las notas, teniendo en cuenta aspectos como \u00e1ngulos y planos.<\/p>\n<p>El panorama que se les mostr\u00f3 a los estudiantes, les permiti\u00f3 comprender que al utilizar estas herramientas de an\u00e1lisis y procesar la informaci\u00f3n extra\u00edda por medio de software especializado (SPSS, STATA, R), les permite construir correlaciones y pasar de la estad\u00edstica descriptiva a la estad\u00edstica inferencial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Divisi\u00f3n de Negocios, Hospitalidad y Ciencias Sociales \/ Licenciatura en\u00a0Ciencia Pol\u00edtica y Administraci\u00f3n P\u00fablica\u00a0\/ Octubre\u00a02019 &nbsp; Con el objetivo de dotar a los alumnos de la licenciatura en Ciencia Pol\u00edtica y Administraci\u00f3n P\u00fablica de mayores competencias profesionales, se imparti\u00f3 el taller pr\u00e1ctico sobre An\u00e1lisis de Contenido, evento en el cual se llev\u00f3 a cabo una [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[406],"tags":[698,635,696,695,699,700,697],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taller de An\u00e1lisis de Contenido | Blog UVP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uvp.mx\/uvpblog\/taller-de-analisis-de-contenido\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taller de An\u00e1lisis de Contenido | Blog UVP\" \/>\n<meta property=\"og:description\" content=\"Divisi\u00f3n de Negocios, Hospitalidad y Ciencias Sociales \/ Licenciatura en\u00a0Ciencia Pol\u00edtica y 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